TY  - GEN
T1  - Integrated marketing communication : putting the human person at the core
A1  - Kliatchko, Jerry G.,
LA  - English
PP  - Newcastle upon Tyne, England
PB  - Cambridge Scholars Publishing
YR  - 2020
UL  - https://colectivo.uloyola.es/Record/ELB121882
OP  - 135
CN  - HF5415.123 .K553 2020
SN  - 9781527542396
KW  - Communication in marketing.
KW  - Libros electrónicos.
ER  -