TY  - GEN
T1  - The consumer culture theory of brands
A1  - Pennington, Robert,
LA  - English
PP  - Newcastle upon Tyne, England
PB  - Cambridge Scholars Publishing
YR  - 2019
UL  - https://colectivo.uloyola.es/Record/ELB124125
OP  - 179
CN  - HF5415.32 .P466 2019
SN  - 9781527538740
KW  - Brand loyalty.
KW  - Libros electrónicos.
ER  -