TY  - GEN
T1  - Handbook of marketing
A2  - Weitz, Barton A.
A2  - Wensley, Robin, 1944-
LA  - English
PP  - London ; Thousand Oaks
PB  - SAGE Publications
YR  - 2002
UL  - https://colectivo.uloyola.es/Record/ELB130499
OP  - 582
CN  - HF5415 .H18665 2002
SN  - 9780857025302
KW  - Marketing.
KW  - Marketing : Management.
KW  - Electronic books.
ER  -