TY  - GEN
T1  - Resisting McDonaldization
A2  - Smart, Barry.
LA  - English
PP  - London ; Thousand Oaks Calif.
PB  - Sage
YR  - 1999
UL  - https://colectivo.uloyola.es/Record/ELB130560
OP  - 261
CN  - HF5415.32 .R475 1999
SN  - 9780857026187
KW  - McDonald's Corporation.
KW  - Consumer behavior.
KW  - Franchises (Retail trade)
KW  - Marketing.
KW  - Consumption (Economics)
KW  - Capitalism.
KW  - Fast food restaurants.
KW  - Industrial management.
KW  - Libros electrónicos.
ER  -