APA Citation

Blythe, J. (2009). Key concepts in marketing. Los Angeles, Calif. ; London: SAGE.

Chicago Style Citation

Blythe, Jim. Key Concepts in Marketing. Los Angeles, Calif. ; London: SAGE, 2009.

MLA Citation

Blythe, Jim. Key Concepts in Marketing. Los Angeles, Calif. ; London: SAGE, 2009.

Warning: These citations may not always be 100% accurate.