TY  - GEN
T1  - Key concepts in marketing
T2  - SAGE key concepts.
A1  - Blythe, Jim.
LA  - English
PP  - Los Angeles, Calif. ; London
PB  - SAGE
YR  - 2009
UL  - https://colectivo.uloyola.es/Record/ELB130615
OP  - 219
CN  - HF5415 .B4852 2009
SN  - 9780857029546
KW  - Marketing.
KW  - Libros electrónicos.
ER  -