TY  - GEN
T1  - The McDonaldization thesis : explorations and extensions
A1  - Ritzer, George.
LA  - English
PP  - London ; Thousand Oaks, Calif.
PB  - SAGE Publications
YR  - 1998
UL  - https://colectivo.uloyola.es/Record/ELB130816
OP  - 212
CN  - HF5429.23 .R58 1998
SN  - 9780857021984
KW  - McDonald's Corporation : Influence.
KW  - Franchises (Retail trade)
KW  - Marketing.
KW  - Consumption (Economics)
KW  - Retail trade : Social aspects.
KW  - Industrial management.
KW  - Industrial efficiency.
KW  - Libros electrónicos.
ER  -