TY  - GEN
T1  - Knowledge-based marketing : the 21st century competitive edge
A1  - Chaston, Ian.
LA  - English
PP  - London ; Thousand Oaks, Calif.
PB  - Sage Publications
YR  - 2004
UL  - https://colectivo.uloyola.es/Record/ELB130820
OP  - 274
CN  - HF5415 .C4845 2004
SN  - 9781412931632
KW  - Marketing.
KW  - Marketing : Management.
KW  - Knowledge management.
KW  - Libros electrónicos.
ER  -