TY  - GEN
T1  - Media research methods : measuring audiences, reactions and impact
A1  - Gunter, Barrie.
LA  - English
PP  - London ; Thousand Oaks, Calif.
PB  - Sage Publications
YR  - 2000
UL  - https://colectivo.uloyola.es/Record/ELB130908
OP  - 314
CN  - P91.3 .G86 2000
SN  - 9780857022011
KW  - Mass media : Research : Methodology.
KW  - Libros electrónicos.
ER  -