Public information campaigns & opinion research : a handbook for the student & practitioner - Klingemann, Hans-Dieter.; Römmele, Andrea, 1967- (London ; Thousands Oaks : SAGE, 2002)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Advertising, Political; Political campaigns; Public opinion polls; Communication in politics; Advocacy advertising; Advertising campaigns; Electronic books