TY  - GEN
T1  - Measuring marketing and brand communications performance : a developing European country perspective
A1  - Pjero, Elenica,
A2  - Thrassou, Alkis,
A2  - Vrontis, Demetris,
LA  - English
PP  - Newcastle-upon-Tyne, UK
PB  - Cambridge Scholars Publishing
YR  - 2020
UL  - https://colectivo.uloyola.es/Record/ELB131194
OP  - 171
CN  - HF5415 .P547 2020
SN  - 9781527547155
KW  - Marketing : Mathematical models.
KW  - Performance : Measurement.
KW  - Electronic books.
ER  -