Measuring marketing and brand communications performance : a developing European country perspective - Pjero, Elenica; Thrassou, Alkis; Vrontis, Demetris (Newcastle-upon-Tyne, UK : Cambridge Scholars Publishing, 2020)
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Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing -- Mathematical models; Performance -- Measurement; Electronic books