Creativity and advertising : affect, events and process - McStay, Andrew, 1975- (Abingdon, Oxon : Routledge, 2013)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Advertising; Creative ability; Electronic books