Marketing and the common good : essays from Notre Dame on societal impact - Murphy, Patrick E., 1948-; Sherry, John F., Jr. (Oxfordshire, England ; New York : Routledge, 2014)
Includes bibliographical references at the end of each chapters and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing -- Moral and ethical aspects; Social marketing; Electronic books