TY  - GEN
T1  - The SAGE handbook of marketing theory
A2  - Maclaran, Pauline.
LA  - English
PP  - Los Angeles, CA ; London
PB  - SAGE
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB132153
OP  - 523
CN  - HF5415 .S24 2010
SN  - 9781446206980
KW  - Marketing : Philosophy.
KW  - Marketing : Handbooks, manuals, etc.
KW  - Electronic books.
ER  -