The SAGE handbook of marketing theory - Maclaran, Pauline (Los Angeles, [CA] ; London : SAGE, 2010)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing -- Philosophy; Marketing -- Handbooks, manuals, etc; Electronic books