TY  - GEN
T1  - Demarketing
A2  - Bradley, Nigel, 1958-
A2  - Blythe, Jim.
LA  - English
PP  - London
PB  - Routledge
YR  - 2014
UL  - https://colectivo.uloyola.es/Record/ELB132324
OP  - 240
CN  - HF5415.13 .D3697 2014
SN  - 9781135070427
KW  - Marketing : Management.
KW  - Marketing.
KW  - Electronic books.
ER  -