Demarketing - Bradley, Nigel, 1958-; Blythe, Jim. (London : Routledge, 2014)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing -- Management; Marketing; Electronic books