TY  - GEN
T1  - International marketing : strategy and management
T2  - Routledge library editions : international business ;
A1  - Gilligan, Colin.
A2  - Hird, Martin.
LA  - English
PP  - Oxon England
PB  - Routledge
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB132506
OP  - 310
NO  - First published in 1986 by Croom Helm.
CN  - HF1416 .G55 2013
SN  - 9781135133870
KW  - Export marketing.
KW  - Export marketing : Case studies.
KW  - Electronic books.
ER  -