International marketing : strategy and management - Gilligan, Colin; Hird, Martin (Oxon [England] : Routledge, 2013)
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
First published in 1986 by Croom Helm.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Export marketing; Export marketing -- Case studies; Electronic books