TY  - GEN
T1  - Diversity in advertising : broadening the scope of research directions
T2  - Advertising and consumer psychology.
A2  - Williams, Jerome D., 1947-
A2  - Lee, Wei-Na, 1957-
A2  - Haugtvedt, Curtis P., 1958-
LA  - English
PP  - Mahwah, New Jersey
PB  - Lawrence Erlbaum
YR  - 2004
UL  - https://colectivo.uloyola.es/Record/ELB133069
OP  - 472
CN  - HF5822 .D59 2004
SN  - 9781410610072
KW  - Advertising : Psychological aspects.
KW  - Communication in marketing.
KW  - Consumers : Attitudes.
KW  - Electronic books.
ER  -