Diversity in advertising : broadening the scope of research directions - Williams, Jerome D., 1947-; Lee, Wei-Na, 1957-; Haugtvedt, Curtis P., 1958- (Mahwah, New Jersey : Lawrence Erlbaum, 2004)
Includes bibliographical references and indexes.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Advertising -- Psychological aspects; Communication in marketing; Consumers -- Attitudes; Electronic books