TY  - GEN
T1  - Marketing database analytics : transforming data for competitive advantage
A1  - Banasiewicz, Andrew D.
LA  - English
PP  - New York ; Oxfordshire, England
PB  - Routledge
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB133388
OP  - 376
CN  - HF5415.125 .B347 2013
SN  - 9780203076460
KW  - Marketing : Databases.
KW  - Marketing : Data processing.
KW  - Database management.
KW  - Electronic books.
ER  -