Research in international marketing - Turnbull, Peter W.; Paliwoda, Stanley J. (London : Routledge, 2013)
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships.
First published in 1986 by Croom Helm.
Includes bibliographical references.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Export marketing; Export marketing -- Research; Electronic books