TY - GEN T1 - Statistics for marketing and consumer research A1 - Mazzocchi, Mario. LA - English PP - Los Angeles PB - Sage YR - 2008 UL - https://colectivo.uloyola.es/Record/ELB133923 OP - 412 CN - HF5415.2 .M3817 2008 SN - 9781446204016 KW - Marketing research : Statistical methods. KW - Consumers : Research : Statistical methods. KW - Electronic books. ER -