Statistics for marketing and consumer research - Mazzocchi, Mario (Los Angeles : Sage, 2008)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing research -- Statistical methods; Consumers -- Research -- Statistical methods; Electronic books