TY  - GEN
T1  - The Routledge companion to advertising and promotional culture
A2  - McAllister, Matthew P.
A2  - West, Emily.
LA  - English
PP  - New York
PB  - Routledge
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB134052
OP  - 464
CN  - HF5823 .R6788 2013
SN  - 9781135095574
KW  - Advertising.
KW  - Branding (Marketing)
KW  - Social media.
KW  - Electronic books.
ER  -