TY  - GEN
T1  - Marketing management and strategy : an African casebook
A2  - Tesar, George.
A2  - Kuada, John E.
LA  - English
PP  - Abingdon, Oxon
PB  - Routledge
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB134054
OP  - 257
CN  - HF5415.12.A35 M37 2013
SN  - 9781135096205
KW  - Marketing : Africa.
KW  - Marketing : Management : Case studies.
KW  - Strategic planning : Africa : Case studies.
KW  - Electronic books.
ER  -