TY  - GEN
T1  - Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
T2  - Routledge interpretive marketing research series ;
A2  - Balmer, John M. T.
A2  - del Valle Brena, Almudena González.
A2  - Illia, Laura.
LA  - English
PP  - Oxfordshire, England ; New York
PB  - Routledge
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB134082
OP  - 156
CN  - HD59.2 .C65 2013
SN  - 9781135100612
KW  - Corporate image.
KW  - Corporate culture.
KW  - Communication in organizations.
KW  - Branding (Marketing)
KW  - Corporations.
KW  - Electronic books.
ER  -