Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century - Balmer, John M. T.; del Valle Brena, Almudena González.; Illia, Laura (Oxfordshire, England ; New York : Routledge, 2013)
Includes bibliographical references at the end of each chapters and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Corporate image; Corporate culture; Communication in organizations; Branding (Marketing); Corporations; Electronic books