TY  - GEN
T1  - Principles of advertising : a global perspective
A1  - Lee, Monle.
A2  - Johnson, Carla, 1944-
LA  - English
PP  - New York
PB  - Haworth Press
YR  - 2005
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/ELB134423
OP  - 427
CN  - HF5821 .L35 2005
SN  - 9781136419324
KW  - Advertising.
KW  - Electronic books.
ER  -