Principles of advertising : a global perspective - Lee, Monle; Johnson, Carla, 1944- (New York : Haworth Press, 2005)
Includes bibliographical references (pages 383-400) and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Advertising; Electronic books