TY  - GEN
T1  - The marketing research guide
A1  - Stevens, Robert E., 1942-
LA  - English
PP  - New York
PB  - Best Business Books
YR  - 2006
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/ELB134424
OP  - 425
CN  - HF5415.2 .M35585 2006
SN  - 9781136422126
KW  - Marketing research.
KW  - Electronic books.
ER  -