Expanding the donor base in higher education : engaging non-traditional donors /
"Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations,...
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| Format: | eBook |
| Language: | English |
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New York :
Routledge,
2013.
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| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=134509 |
Table of Contents:
- section 1. Radical minorities
- section 2. Other alumni constituencies
- section 3. On-campus constituencies and future donors.