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Branding de comunidades : marcas y colectivos de consumo /

Bibliographic Details
Main Author:	Fernández Gómez, Jorge David, 1973-
Other Authors:	Gordillo-Rodríguez, María Teresa.
Format:	eBook
Language:	Spanish
Published:	Barcelona : Editorial UOC, 2020.
Series:	Manuales / UOC. Comunicación ; 675.
Subjects:	Branding (Marketing) > Psychological aspects. Consumer behavior > Psychological aspects. Marcas comerciales > Aspectos psicológicos. Consumo > Aspectos sociológicos. Libros electrónicos.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=135258

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