The Sage handbook of advertising - Tellis, Gerard J., 1950-; Ambler, Tim. (Los Angeles : Sage Publications, 2007)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Advertising; Advertising -- Handbooks, manuals, etc; Electronic books