TY  - GEN
T1  - Does marketing need reform? : fresh perspectives on the future
A2  - Sheth, Jagdish N.
A2  - Sisodia, Rajendra.
LA  - English
PP  - Armonk, N.Y.
PB  - M.E. Sharpe
YR  - 2006
UL  - https://colectivo.uloyola.es/Record/ELB135753
OP  - 352
CN  - HF5415 .D623 2006
SN  - 9781317472889
KW  - Marketing.
KW  - Electronic books.
ER  -