Does marketing need reform? : fresh perspectives on the future - Sheth, Jagdish N.; Sisodia, Rajendra (Armonk, N.Y. : M.E. Sharpe, 2006)
Includes bibliographical references and index.
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Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing; Electronic books