Cita APA

Clow, K. E., & Baack, D. (2012). Concise encyclopedia of advertising. New York: Routledge.

Citación estilo Chicago

Clow, Kenneth E., and Donald Baack. Concise Encyclopedia of Advertising. New York: Routledge, 2012.

Cita MLA

Clow, Kenneth E., and Donald Baack. Concise Encyclopedia of Advertising. New York: Routledge, 2012.