TY  - GEN
T1  - Concise encyclopedia of advertising
A1  - Clow, Kenneth E.
A2  - Baack, Donald.
LA  - English
PP  - New York
PB  - Routledge
YR  - 2012
UL  - https://colectivo.uloyola.es/Record/ELB136817
OP  - 228
NO  - First published by Best Business Books and The Haworth Reference Press.
CN  - HF5803 .C56 2012
SN  - 9781317787310
KW  - Advertising : Encyclopedias.
KW  - Electronic books.
ER  -