Concise encyclopedia of advertising - Clow, Kenneth E.; Baack, Donald (New York : Routledge, 2012)
First published by Best Business Books and The Haworth Reference Press.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Advertising -- Encyclopedias; Electronic books