TY  - GEN
T1  - The business of advertising
T2  - Routledge Library Editions: Advertising ;
A1  - Moran, Clarence.
LA  - English
PP  - London ; New York
PB  - Routledge
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB136896
OP  - 190
NO  - Includes index.
CN  - HF5823 .M673 2013
SN  - 9780203582466
KW  - Advertising.
KW  - Electronic books.
ER  -