TY  - GEN
T1  - Marketing technologies : corporate cultures and technological change
T2  - Routledge studies in innovation, organization and technology ;
A1  - Simakova, Elena, 1973-
LA  - English
PP  - London ; New York
PB  - Routledge
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB137254
OP  - 185
CN  - HD58.8 .S576 2013
SN  - 9780203102039
KW  - Organizational change.
KW  - Electronic commerce.
KW  - Technological innovations : Economic aspects.
KW  - Management : Technological innovations.
KW  - Electronic books.
ER  -