Marketing technologies : corporate cultures and technological change - Simakova, Elena, 1973- (London ; New York : Routledge, 2013)
The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
Includes bibliographical references and index.
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Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Organizational change; Electronic commerce; Technological innovations -- Economic aspects; Management -- Technological innovations; Electronic books