Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships - Pellegrini, Luca.; Reddy, Srinivas K. (London : Routledge, 2013)
pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
First published in 1989.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing channels -- Congresses; Retail trade -- Congresses; Electronic books