TY  - GEN
T1  - Global sport marketing : contemporary issues and practice
T2  - Routledge research in sport business and management.
A2  - Desbordes, Michel.
A2  - Richelieu, André.
LA  - English
PP  - London ; New York
PB  - Routledge
YR  - 2012
UL  - https://colectivo.uloyola.es/Record/ELB137300
OP  - 194
CN  - GV716 .G56 2012
SN  - 9781136456213
KW  - Sports and globalization : Cross-cultural studies.
KW  - Sports : Economic aspects : Cross-cultural studies.
KW  - Sports : Marketing : Cross-cultural studies.
KW  - Electronic books.
ER  -