Global sport marketing : contemporary issues and practice - Desbordes, Michel; Richelieu, André. (London ; New York : Routledge, 2012)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Sports and globalization -- Cross-cultural studies; Sports -- Economic aspects -- Cross-cultural studies; Sports -- Marketing -- Cross-cultural studies; Electronic books