TY  - GEN
T1  - Olympic marketing
A1  - Ferrand, Alain, 1952-
A2  - Chappelet, J.-L.
A2  - Séguin, Benoit, 1966-
LA  - English
PP  - Abingdon, Oxon ; New York
PB  - Routledge
YR  - 2012
UL  - https://colectivo.uloyola.es/Record/ELB137301
OP  - 271
CN  - GV721.5 .F43 2012
SN  - 9781136476891
KW  - Olympics : Management.
KW  - Olympics : Marketing.
KW  - Sports : Management.
KW  - Sports : Marketing.
KW  - Electronic books.
ER  -