Olympic marketing - Ferrand, Alain, 1952-; Chappelet, J.-L. (Jean-Loup); Séguin, Benoit, 1966- (Abingdon, Oxon ; New York : Routledge, 2012)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Olympics -- Management; Olympics -- Marketing; Sports -- Management; Sports -- Marketing; Electronic books