TY  - GEN
T1  - Promotional culture and convergence : markets, methods, media
A2  - Powell, Helen.
LA  - English
PP  - New York
PB  - Routledge
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB137645
OP  - 238
CN  - HF6146.I58 P76 2013
SN  - 9781136474385
KW  - Internet advertising.
KW  - Interactive marketing.
KW  - Branding (Marketing)
KW  - Electronic books.
ER  -